Instagram Reels how to use them from beginning to end

Instagram Reels is a new feature on the platform that allows users to create 15-second videos set to music. The videos can be edited with a variety of creative tools including filters AR effects and audio. Reels can be shared on Instagram Stories in the main feed or on a dedicated Reels tab.


To get started with Instagram Reels open the app and tap on the camera icon in the top left corner. Then swipe over to "Reels" and tap on the "+" sign to create a new Reel. You can either upload a video from your camera roll or record a new video. Once you've selected or recorded your video you can edit it with creative tools like filters AR effects and audio. To add music to your Reel tap on the "Audio" button and select a song from Instagram's music library. You can also choose to lip sync to audio from other videos on Instagram.

Here's how to use Instagram Reels from start to finish.

1 Open the Instagram app and tap on the camera icon in the upper-left corner of the screen. 

2 Tap "Reels" at the bottom of the screen.

3 Select a song from your library or choose from the Instagram Music library.  To find music, tap 🎵

4 Record your video using the creative tools available.

5 When you're finished tap "Share" to share your Reel on Instagram Stories in your feed or on the dedicated Reels tab.

As you can see, creating Reels isn't that complicated and can be done in a matter of minutes.  But before you jump in and start creating, here are some of the most frequently asked questions answered:

When is the best time to post Instagram Reels?

There is no definitive answer to this question as the best time to post.  Posting times will vary depending on your specific audience and posting schedule. However general best practices recommend posting Instagram Reels during peak times for your audience such as during the evening or on weekends.

What are the best captions for Instagram Reels?

The best captions for Instagram Reels can be anything from funny to inspiring.  Some examples include: -I'm not a morning person -But first coffee -No makeup no problem -Instagram vs. reality -I'm not really a model but I play one on Instagram -Just another day in paradise -Keep calm and carry on - live laugh love.

Are there any Hashtag rules or best practices?

There are no specific hashtag rules for Instagram Reel but there are a few best practices.  When creating and posting your Reels, a combination of niche specific hashtags, product or service based hashtags, industry related hashtags, popular phrase hashtags, location based hashtags and any other hashtag that are relatable for the followers you're trying to reach, should be used.

Now that you know how to use Instagram Reels you can create fun videos to share with your friends. 

10 Instagram reels ideas for small business owners

1. Showcase your products in creative ways
2. Share customer testimonials and stories
3. Offer a behind-the-scenes look at your business
4. Share helpful tips related to your industry
5. Highlight the work of your team members
6. Introduce your company culture
7. Offer exclusive discounts or coupons
8. Host a giveaway or contest
9. Share news or announcements about your business
10. Collaborate with other small businesses

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