Stop Writing Boring Pitch Emails: Here's How to Write a Pitch Email That'll Get Opened

The average person sends and receives 121 emails a day. So you can only imagine how many more emails are sitting, waiting to be opened in the inbox of someone who has to open and skim through pitch emails from UGC Creators and influencers at our favorite brands, right?

Can we agree that it's a lot?  So, it's no wonder that so many UGC Creators find themselves in a rut when it comes to writing & getting their pitch emails opened. If you're struggling to write pitch emails that stop the scroll, are interesting and effective, you're not alone. 

Luckily, there are some easy tips you can follow to write better emails.

How to pitch to a brand

If you're looking to sell content to a brand, before you send them a cold email, you need to do THREE things.

First, you need to head on over to LinkedIn and create a UGC profile.  

Next, you want to find and connect with the brands you want to work with or for.  Start engaging with their content and creating content that is specific to the brands particular niche.

For example, let's say I wanted to create content for Vaseline, I'd head over to LI (LinkedIn) and look for Unilever, find the brand manager and any group that is public.  

Next, I'd begin talking about all things skincare, or anything that had to do with a company hashtag they're using, etc.  Lastly, I'd go back to Vaseline articles and  then check to join those conversations. After building my own content around using the brand and getting a response from someone from the company, I'd ask for a name to send the pitch. 

How to write good pitch letters

Content example:  

A video of you applying Vaseline to your hands while you talk about Morning Mindfulness

Hi there!

If you're like me, you're always on the lookout for an opportunity to start your day mindful of the things that help you stay top notch.  One of the items I'm grateful for is Vaseline it's my number one skincare product! Here's why:

Vaseline is great for keeping your skin hydrated. It's also perfect for helping to heal dry, chapped lips. And it's gentle enough to use on sensitive areas like your under-eye area.

Plus, it's affordable and easy to find. So what are you grateful for today? 


Content example #2

If you're looking for a skincare product that does it all, look no further than Vaseline. This versatile product can be used for everything from moisturizing your skin to removing makeup.


Writing a pitch email

How to pitch to a brand

If you're looking to sell content to a brand, before you send them a cold email, you need to do THREE things.

First, you need to head on over to LinkedIn and create a UGC profile.  Next, you want to find and connect with the brands you want to work with or for.  Start engaging with their content and creating content that is specific to the brands particular niche.

For example, let's say I wanted to create content for Vaseline, I'd head over to LI and look for Unilever, find the brand manager and any group that is public.  Next, I'd begin talking about all things skincare, or anything that had to do with a company hashtag they're using, etc.  

Lastly, I'd go back to Vaseline articles and then join those conversations. After building my own content around using the brand and getting a response from someone from the company, I'd ask for a name to send the pitch. 

Content example:  

A video of you applying Vaseline to your hands while you talk about Morning Mindfulness

Hi there!

If you're like me, you're always on the lookout for an opportunity to start your day mindful of the things that help you stay top notch.  One of the items I'm grateful for is Vaseline. It's my number one skincare product! 

Here's why:

Vaseline is great for keeping your skin hydrated.  It's also perfect for helping to heal dry, chapped lips. And it's gentle enough to use on sensitive areas like your under-eye area.

Plus, it's affordable and easy to find. So what are you grateful for today?  


Five tips for writing UGC creator pitch emails that will actually get opened.

If you're hoping to score a partnership with a brand, your pitch email is key. But how can you make sure your message gets opened and read? Here are five tips:

1. Keep it short and sweet. Brands are bombarded with emails, so make yours easy to scan by keeping the content concise.


2. Get to the point. The subject line and first sentence of your email should clearly state what you're proposing or asking for.


3. Personalize it. Take the time to research the brand and explain why your proposal would be a good fit for their target audience.


4. Be professional. Even if you're pitching a small, independent brand, be sure to proofread your email and use formal language throughout.


5. Follow up.


What to include in a pitch email

When you're ready to start pitching your user-generated content (UGC) to brands, there are a few things you'll want to include in your email. 

First, give a brief introduction of who you are and what your UGC niche is all about. Bonus points if you have more than one category, grouped together or separate portfolios.

Second, explain why UGC is valuable for brands and how it can help them reach their target audience. 

Third, explain why you love the brand and how it's a part of your everyday life or if you'd like to try "X" for a review.

Fourth, have a strong C.T.A. call to action.  Tell the brand what to do next.  Tell them how to follow up or when you'll send another "email" let''s them know that you're serious about working with them and that you're professional.

Finally, follow up a few days later.  Remember your finances are effected by your follow up and follow through!  

By following these tips, you'll be sure to make a great impression on potential brand partners!


What not to place in your pitch email:

A lot of links.  

You should have a portfolio with photos or videos of your work and links to your social channels.  So there is no need for links throughout your email.

Your rate card.  

Delivering your rate card before you actually find out what additional needs a brand has can box you in.  The last thing you want to do is give a brand a price before you find out what the budget is.

Key Takeaway.  

Keep it brief, keep it timely, show the brand how best to communicate with you and what to expect and by all means, follow up!

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