There is a lot to be said about #contentmarketing but the majority of the time there are lots of questions because people don't know what content marketing is. So, let's start there. Content marketing is the creation and distribution of content used to capture the attention of potential clients, fans and loyal customers. It can be in the form of pictures, videos, gifs, audio & social media posts.
If you're not a savvy sales person or if you're just not comfortable doing sales, creating valuable content that your viewers love will help to soften that "I hate to sales" feeling.
Other than the above stated reason, another reason to utilize content marketing is to increase your rankings in search engines. The more you create original content, the higher you'll eventually rank. The higher you rank in a keyword search the closer you are to making it to the first page of Google or any other search engine.
Remember, a #contentstrategy is key when considering what types of things to post and when to post them.