Can you believe it? Not only are we in the fourth quarter we're also in the midst of holiday sales! So, you know I've got to ask, What's on your holiday editorial calendar? What is your content marketing strategy for Halloween, Thanksgiving Day, Christmas, Kwanzaa? Come on, I know you've been thinking about it, right?
If you're just getting started, I've placed this nifty little blank calendar here for you to print. Isn't it cute? Yeah, I know. You've got to love those company colors! Am I right? lol. Go ahead, right click, save as "my favorite calendar," and then print it so you'll be able to fill it in and have it handy!
Now that you've got it printed, I'd like to help you out with a couple of suggestions, if you've filled your calendar in already, you can just print the calendar for later.
1) So, the first thing you should put on your 4th quarter editorial calendar is the last day you'll accept online orders,
2) Next, you'll want to add your beginning and ending clearance sales date,
3) You'll also want to place on your calendar when your Holiday sales begin and end,
4) If you've got a coupon code, you'll need to put that code on your calendar with beginning and end dates,
5) Are you having any Black Friday sales? If you are, what time will they start? What time will they end?
6) What about your BOGO items? What are the beginning and ending dates and times?
7) Are you running any type of email subscriber discount, Instagram follower discount? Yep, you guessed it. Place those beginning and ending dates and times.
By now, you should have your "copy," coupons and promo codes ready. If so, plugging them in the calendar will make seeing it, on paper, so much easier to get moving. Well, maybe I should reword that and say, it helps me to look at it and it makes things so much easier for me to keep my goals and objectives right in front of me.
Ok, so hear comes the teacher in me... Start making it a habit of filling in your editorial calendar at least a month in advance. If it's too hard to plan for a month, at least try to stay two weeks ahead. I know, I know, you didn't ask me, but I've got to give you my two cents.
Here are a few additional things that you might want to place on your November calendar:
November 1
Daylight Savings Time ends at 2:00 a.m. - date varies
National Author's Day
World Vegan Day
November 2
Deviled Egg Day
November 3
Housewife's Day
U.S. General Election Day
Sandwich Day
November 4
Check your blood pressure day
Use your common sense day
November 5
Men Make Dinner Day (always the 1st Thursday of November
November 6
Saxaphone Day
National Nacho Day
November 7
Book Lovers Day (always the 1st Saturday of the month)
November 9
World Freedom Day
November 10
Young Readers Day is always the 2nd Tuesday of the month
USMC DAY
November 13
Caregiver Appreciation Day
World Kindness Day
Friday the 13th
Is your niche parents with small children, grandparents, teachers?
Then you may want to include these on your November calendar:
November is Family Stories Month, Military Family Appreciation & National Family Caregiver Month.
November 14
World Diabetes Day
Operating Room Nurse Day
November 15
National Philanthropy Day
America Recycles Day
November 16
National Fast Food Day
International Tolerance Day
November 17
World Peace Day
Homemade bread day
November 20
Universal Children's Day
November 21
The Saturday before Thanksgiving is always National Adoption Day
World Hello Day
November 23
National Espresso Day
National Cashew Day
November 26
Grey Thursday (1st official holiday sales day_
Thanksgiving Day
November 27
Every Friday after Thanksgiving is #BlackFriday
You're Welcome Day
November 28
French Toast Day (around my house it's called Brunch Day, lol)
