As a small business owner you know that content is key to attracting and retaining customers. But what kind of content should you create? And how can you make sure that your content stands out in a sea of other businesses' content?
Here are a few ideas to get you started:
1. Create blog posts that answer your customers' most frequently asked questions. Not only will this help them but it will also show potential customers that you're an expert in your field.
2 Use social media to share behind-the-scenes looks at your business as well as special offers and promotions. This will help humanize your brand and make people more likely to do business with you.
3 Write articles for industry publications (or start your own blog). This is a great way to build credibility and showcase your knowledge.
4 Create video content whether it's customer testimonials product demonstrations or helpful tips & tricks.
Why create content?
Creating content is a great way to connect with your audience and build relationships. It also allows you to position yourself as an expert in your field which can lead to more opportunities. Creating content can also be a great way to drive traffic to your website or blog and it can help you build an email list.
How do I know what content to create?
If you want to create content that will be successful you need to start by understanding your audience. Who are they? What do they want to see? What kinds of content are they already consuming? Once you understand these things you can start to create content that will resonate with them.
There are a few different ways to go about this. You can use keyword research to see what kinds of content people are searching for. You can also use social media listening tools to see what people are talking about. And of course you can always just ask your audience directly what they want to see from you.
No matter what method you use the important thing is that you take the time to understand your audience before you start creating content.
What are content pillars?
Content pillars are a framework for thinking about the topics that you want your website or blog to be known for. They are the broadest most general topics that you cover and everything else falls under them. For example if you are a personal finance blog your content pillars might be budgeting investing and saving money. Every article or piece of content that you create should fit into one of these pillars.
What"s a call to action?
A call to action (CTA) is a statement or question that urges the reader or viewer of a piece of marketing material to take immediate action. A CTA can be as simple as "Buy now!" or "Find out more today!" or as subtle as a button that says "Download our free e-book." The best CTAs are specific actionable and relevant to the audience.
How often should I post?
This is a difficult question to answer as it depends on a number of factors such as the size of your audience, the nature of your business and the goals you are trying to achieve with your social media marketing. However as a general rule of thumb it is advisable to post at least three times a week.