Why knowing this one simple TikTok secret can actually help you grow your blog 

There are a number of reasons businesses should optimize keywords on TikTok. 

Firstly, it is one of the most popular social media platforms with a huge user base. 

Secondly, optimizing keywords can help businesses to reach a wider audience and to improve their visibility. 

Finally, optimizing keywords can help businesses to improve their search engine ranking and to get more traffic to their website or blog.  

Will TikTok become a search engine?

Had you asked me years ago, I would have probably replied, "No TikTok is not going to become a search engine. TikTok is a social media platform where users can share S.F.V. aka short form videos with others."  But now my answer is a resounding yes.  

Why?  Because I've talked to quite a few people under 30 who say that they use search on YouTube when they want a longer answer but when they want short and to the pint answers, they head straight to TikTok before "Googling."

Why a TikTok search engine is important for bloggers like us?

If you're a blogger then you know how important it is to be able to find and share the right content with your audience. Using TikTok as a search engine can help you do just that. 

When in TikTok, you can use the search engine to search to not only find specific content that your audience is interested in, you can recreate that content using keywords that can be found in TikTok search.

This is huge because as we begin to work with brands it will be easier for people to find products.

Where to add keywords on TikTok

There are a few places to add keywords on TikTok: 
1. In your profile bio 
2. In the "about" section of your profile 
3. In your video descriptions 
4. In the 1st 3 seconds of the video itself
5. In the caption

Can I search on TikTok without an account?

Yes, you can.  All you need to do is visit TikTok.com, look for the magnifying glass, aka search 

What can I use Tik Tok search for?

You can use search to find and be found for:

Users

Videos

Hashtags 

Sounds

Lives

Will TikTok keyword research work for you?

With generations having shorter attention spans and some of us being better visual learners, it's obvious why TikTok search can change the way we connect with loyal followers and find new ones.  The easiest way to find out if it will work for you is to try it for yourself.  Keeping in mind that the TikTok search engine will need time to categorize your content.

Over to you...

We’d love to hear your thoughts on this. What do you think about TikTok? Have you used it before? Do you think it’s a valuable keyword and content idea tool for blogger?  Leave your content on my TikTok channel KarmaOviquio