Google analytics

Did you know that you can track your brand advocates without asking them to become affiliates?  

Do you know how to read your google analytics?  

I know for a fact that when I built my first website, I knew I needed a way to see who was coming to my site and from where but that was all I knew!  It wasn't until years later that I began giving people different links and watching analytics to see just how influential some people are and what type of messages and campaigns worked best for the information that I was giving.

Time warp to today and the abundance of information placed on the "web" has really shortened the learning curb.  

When you get a moment, check out this video on analytics.  I'm sure you won't be disappointed. 

Google Analytics uses 5 standard dimensions for each social post. 

Here’s an example:

http://www.domain.com/landing_page.php?utm_campaign=influencername&utm_medium=twitter&utm_source=promo1

• utm_campaign – The name of the marketing campaign
• utm_medium – Media channel (i.e. email, banner, CPC, etc).
• utm_source – Who are you partnering with to push your message.
• utm_content – The version of the ad (used for A/B testing_ or in AdWords. You can identify two versions of the same ad using this variable. This is not always used and is NOT included in the example above.
• utm_term – The search term purchased (if the link refers to keywords). This is not always used and NOT included in the example above.

Tomorrow:  How to set-up Google Analytics