How to Repurpose One Blog Post into 10+ Pieces of Content for Instagram & Pinterest
Creating content can feel like a never-ending cycle, but what if I told you that one blog post could fuel your Instagram and Pinterest for weeks? Instead of constantly coming up with new ideas, let’s break down how to repurpose a single blog post into at least 10+ high-impact content pieces—without adding extra stress to your plate.
Step 1: Start with a Keyword-Rich, Value-Packed Blog Post
Before repurposing, make sure your blog post is SEO-friendly and filled with actionable insights. A strong headline, easy-to-read structure, and problem-solving content will ensure it’s worth repurposing.
Step 2: Break It Down for Instagram
Your blog post is already packed with value, so let’s extract key insights and turn them into Instagram-friendly content:
1️⃣ Carousel Post: Turn the main points into a 5-10 slide carousel. Use each slide to highlight a repurposing tip. 2️⃣ Reel or Short-Form Video: Share a quick 30-second tip from your blog post while adding engaging visuals. 3️⃣ Story Series: Break down the topic into multiple IG Stories with interactive elements like polls or questions. 4️⃣ Quote Graphics: Pull a powerful statement from your blog post and overlay it on an aesthetic image. 5️⃣ Threads Post: If using Instagram Threads, start a conversation with a “hot take” or a behind-the-scenes insight from your blog post.
Step 3: Transform It for Pinterest
Pinterest is a search engine first and a social platform second. Here’s how to make your blog post work hard for you:
6️⃣ Standard Pin: Create a beautiful pin image with an SEO-rich title leading back to your blog. 7️⃣ Idea Pin (Multi-Slide Tutorial): Break the blog post into an easy-to-follow step-by-step guide using Pinterest Idea Pins. 8️⃣ Infographic Pin: If your blog post includes a step-by-step process, turn it into a visually appealing infographic. 9️⃣ Quote Pin: Just like for IG, create a visually compelling quote graphic and link it to your post. 🔟 Multiple Pin Versions: Design 3-5 different pin graphics with variations in colors, images, and headlines to maximize reach.
Step 4: Cross-Promote and Automate
Email Your List – Send a quick email teasing the blog post and linking back to it.
Facebook & LinkedIn – Share snippets or turn key insights into a post.
Pinterest Scheduling – Use Tailwind or Pinterest's native scheduler to distribute pins over time.
Instagram Collabs – If applicable, tag industry friends or collaborators to expand reach.
Special Section: A Simple 7-Day Content Calendar
To make repurposing even easier, here’s a simple 7-day content plan using your blog post:
Day 1: Publish your blog post & share the link on Instagram Stories & Pinterest.
Day 2: Post a Carousel on Instagram breaking down 5 key points from your post.
Day 3: Share a Pinterest Standard Pin linking to your blog.
Day 4: Post a Reel or Short-Form Video summarizing a tip from the post.
Day 5: Upload a Pinterest Idea Pin as a visual tutorial.
Day 6: Post a Quote Graphic on Instagram and repurpose it as a Quote Pin on Pinterest.
Day 7: Send an email newsletter to your audience summarizing the blog and directing them to your post.
By following this plan, your blog post keeps working for you all week—without feeling like you’re constantly creating from scratch!
Final Thoughts: Work Smarter, Not Harder
Repurposing isn’t about just copying and pasting—it’s about strategically adapting content to fit different platforms and audience preferences. Start with a solid blog post, then slice and dice it into multiple pieces of content that keep working for you long after you hit publish.
Ready to start repurposing? Let me know which platform you’re focusing on first!
