Do you know how to read your google analytics?
I know for a fact that when I built my first website, I knew I needed a way to see who was coming to my site and from where but that was all I knew! It wasn't until years later that I began giving people different links and watching analytics to see just how influential some people are and what type of messages and campaigns worked best for the information that I was giving.
Time warp to today and the abundance of information placed on the "web" has really shortened the learning curb.
When you get a moment, check out this video on analytics. I'm sure you won't be disappointed.
Google Analytics uses 5 standard dimensions for each social post.
Here’s an example:
- utm_campaign – The name of the marketing campaign
- utm_medium – Media channel (i.e. email, banner, CPC, etc).
- utm_source – Who are you partnering with to push your message.
- utm_content – The version of the ad (used for A/B testing_ or in AdWords. You can identify two versions of the same ad using this variable. This is not always used and is NOT included in the example above.
- utm_term – The search term purchased (if the link refers to keywords). This is not always used and NOT included in the example above.
Tomorrow: How to set-up Google Analytics