WHY YOU SHOULD USE FACEBOOK LIVE FOR YOUR EVENT






If you've been thinking, "how do I use Facebook to promote my event?'  How do I use #FacebookLive to network or find speakers for my upcoming event, this brief tutorial should get your creative juices flowing!

Why should I use Facebook Live?  
Creating video allows people looking for your event to see what’s happening before during and after.

FBLive is evergreen and you’re able to use it just that way 

Facebook promotes live video in the followers NewsFeed, allowing you to get a bigger boost of advertising without paying for it.

You can get real time comments and reactions

(if you’re an organizer and you need to engage those who couldn’t make the event, you can live stream.)  You can then use the video again when you're attempting to recruit speakers for upcoming events.

#eventprofs, #marketingprofs, #eventsponsors, #livestreaming #facebookLive


How do I make sure that people will see my Live stream?

ANNOUNCE LIVESTREAMS IN ADVANCE

PIN THE POST TO THE TOP OF YOUR PAGE

SHARE IT IN YOUR NEWSLETTER, BLOG & ON OTHER SOCIAL CHANNELS

How do I get them to share my event details?  
During your live videos, MAKE SURE one of your CTA’s (call to action) is to say "FOLLOW for future live events."

How long should my Facebook Live be?  
Your broadcast should be somewhere between 10 & 15 minutes.

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