Can you have a 500 member marketing team?
Probably Not? Although it sounds great and it's the wish for many, you can create a well thought-out referral program that can convert each of your loyal customers or donors into members of your marketing team.


How do you do it? You make their experiences with you something to talk about. When you do, they'll talk about you often. So much so that they just may convert their friends and relatives into your customers.

Another way to get them to continually talk about your company is to offer a some type of loop rewards program in which both the referrer and referee get benefits.


Consider the statistic on the photo and how often your tribe is on Instagram. What referral program or incentive can you offer an influencer to smartly refer your brand?

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