Content marketing can feel frustrating. While you’re always getting new followers many people will not see a majority of your posts, if they don't actively engage. Oh and don't get me started on that email open rate after a challenge, lol 😇

So how do we get them to do that? How do we get your followers to engage with our content?

One way to do it, is to segment your social media followers into lists and send niche specific content to them, every 20 or 30 days.

If you've got a group of people on your email list who hardly ever open your emails, you can segment them and send them emails once a month or when something important, like an anniversary or industry event is relevant.

What's your best practice for using content to build relationships with followers who want limited relationships? I'd really like to know.

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