February 1st is #BubbleGum day. Did you know that chewing gum help distract the brain to help you read faster?

If you're an event planner, looking for a one off event to get your brand name out there, why not partner with a local #nonprofit that supports literacy? 
Create an email campaign around bubble gum.  Maybe something like, "For the price of a pack of bubble gum, you can help us put a book in the hands of a child."  And then host a bubble blowing contest with proceeds going to purchase and donate books to a local shelter.  

What other ways can you implement bubble gum into your February marketing calendar?

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