Is podcasting a good content strategy for your business?

Podcasts are great for content creation because they tap into a very particular audience. People who tune in to podcasts do so because they enjoy an audio format. They also, are more likely to listen to many different types of podcasts throughout the week. For these reasons, it's important that you make sure your podcast is high quality and truly stands out from others in your niche.

To figure out if a podcast would be right for your business, start by making a list of all the podcasts that you currently listen to and what you enjoy about each one.

  1. Pay attention to their length,  
  2. Frequency of episode 
  3. General format (ex: interview style vs. discussion).

If you're unsure of what kind of podcast would work best for your business or customers, begin listening to podcasts within your niche to get a feel for what's already being done.

    1. What are they missing?
    2. What would you add or take away?
    3. What things do you know your followers want to know?

If you're new to the online world of marketing and aren't sure of any of the things listed above, YOU can always ask customers, friends, followers if they currently listen to any other podcasts related to your industry or product offering and what they are looking for when they are listening in.

Need a few reasons to start a podcast?