Is podcasting a good content strategy for your business?

Why podcasts are good for entrepreneurs

Podcasts are great for content creation because they tap into a very particular audience. People who tune in to podcasts do so because they enjoy an audio format. They also, are more likely to listen to many different types of podcasts throughout the week. For these reasons, it's important that you make sure your podcast is high quality and truly stands out from others in your niche.

Is podcasting good for business?

Yes podcasting is good for entrepreneurs because it is a great way to connect with potential customers and build thought leadership. Podcasting can help you establish yourself as an expert in your industry which can lead to new business opportunities.

Additionally podcasting is a great way to build relationships with other entrepreneurs and business leaders.

How do I decide what to podcast about?

Start by making a list of all the podcasts that you currently listen to and what you enjoy about each one.

1: Choose your topic and format. Will you interview solo or have a show co-host?  
2:  What are you going to talk about? 
3:  Pay attention to their length  
4:  Frequency of episode 

If you're unsure of what kind of podcast would work best for your business or customers, begin listening to podcasts within your niche to get a feel for what's already being done.

    1. What are they missing?
    2. What would you add or take away?
    3. Who is your target audience and what do they want to know?

Need a few reasons to start a podcast?

There are many reasons to start a podcast.  You could use it as a platform to build your personal brand or to promote your business. It's a great way to connect with like-minded people and to share your ideas and stories with the world. 

Podcasting is also a great way to learn new things and to keep up with the latest trends in your industry.

Creating a podcast is relatively simple, free and only requires a few basic steps.  All you need is a cell phone, a laptop or a tablet.

Vlogging tripod and microphone

Start your podcast

Choose your software. I've been using Anchor.FM for quite sometime but there are many different software options available for recording and editing your podcast. Some are free while others come with a subscription fee.

Once you've got everything set up it's time to start recording your episodes.  Then edit your episodes. That's the fun part!  


Be sure to give some cool intros and outros, don't talk too fast and keep it entertaining.  You'll be surprised at how interesting your episode will turn out!

Personally, I think my favorite part about Anchor.FM.   Besides the one tap streaming, all you need is a cell phone or tablet and as soon as you create your first broadcast, you can monetize.  And just recently they've added the option to VLOG aka video blog.

This blog post contains affiliate links.  Should you click and purchase, I'll receive a tiny commission.

Popular Posts