CONTENT MARKETING 101
I know I've talked to quite a few people in the last couple of days regarding #contentmarketing.
And for the life of me, it never struck me that some of those new to social media and social networking have an idea of what content marketing is but don't know how to actually figure out the WHO, WHAT & WHY of it. Why hadn't I thought about it? I mean, I remember when I started getting online and doing the research to find my idea clients. Once I found them I struggled with what to say to them. If it happened to me then, why wouldn't I think that there are others like me, who needed a little assistance?
Ok, enough with the reasoning. So, without further adieu, here is #ContentMarketing101. Maybe a better title might be, How to find content to market?
If you read NICHES get RICHES then you have an idea of who you're targeting but if your brand new and you're not exactly sure how to find your niche then you'll need to read, Hey! Where are my clients? and then come back to complete this assignment.
First things first, you'll need to find your clients pain points. You know, the things that keep them up night after night searching the internet for answers.
How do you do that?
You'll simply visit a forum, community or page where your new clients visit and jump into a conversation with them. Let's say your client is Janice Jumper, she is a Grandmother, raising two of her grandchildren. A simple google search with the keywords: grandparents raising grandchildren and you'll find all types of websites. Now, go and visit a few of their social spaces. Look for their Facebook group or Facebook pages. Are their conversations happening there? Do they have forums? Are they posting on Twitter? Find a way to engage and add value. Now, social etiquette will tell you not to jump on and automatically start referencing your posts, pages, etc. You're just there to observe, take notes and glean for content.
Once you've got about 10 pain points, sit down and create a blog post about each conversations. WAIT, don't post it yet, you'll want to create at least 3 graphics that talk about that topic. Now that you've done this, you can take a moment and post the picture in the FB group, Google+ community or another forum you decided to participate in. Make sure not to post them all on the same day. You'll want to spread out the posts so you can see which social networks are bringing back the most response.
Of course there is more we can speak on regarding content marketing 101 but I think this may keep you busy for the next 3 months.
And for the life of me, it never struck me that some of those new to social media and social networking have an idea of what content marketing is but don't know how to actually figure out the WHO, WHAT & WHY of it. Why hadn't I thought about it? I mean, I remember when I started getting online and doing the research to find my idea clients. Once I found them I struggled with what to say to them. If it happened to me then, why wouldn't I think that there are others like me, who needed a little assistance?
Ok, enough with the reasoning. So, without further adieu, here is #ContentMarketing101. Maybe a better title might be, How to find content to market?
If you read NICHES get RICHES then you have an idea of who you're targeting but if your brand new and you're not exactly sure how to find your niche then you'll need to read, Hey! Where are my clients? and then come back to complete this assignment.
First things first, you'll need to find your clients pain points. You know, the things that keep them up night after night searching the internet for answers.
How do you do that?
You'll simply visit a forum, community or page where your new clients visit and jump into a conversation with them. Let's say your client is Janice Jumper, she is a Grandmother, raising two of her grandchildren. A simple google search with the keywords: grandparents raising grandchildren and you'll find all types of websites. Now, go and visit a few of their social spaces. Look for their Facebook group or Facebook pages. Are their conversations happening there? Do they have forums? Are they posting on Twitter? Find a way to engage and add value. Now, social etiquette will tell you not to jump on and automatically start referencing your posts, pages, etc. You're just there to observe, take notes and glean for content.
Once you've got about 10 pain points, sit down and create a blog post about each conversations. WAIT, don't post it yet, you'll want to create at least 3 graphics that talk about that topic. Now that you've done this, you can take a moment and post the picture in the FB group, Google+ community or another forum you decided to participate in. Make sure not to post them all on the same day. You'll want to spread out the posts so you can see which social networks are bringing back the most response.
Of course there is more we can speak on regarding content marketing 101 but I think this may keep you busy for the next 3 months.
